Understanding Digital Billboards

The Next Generation of Outdoor Advertising

Digital Billboards

Digital bulletins are a dynamic method to deliver consumer advertising for local and national advertisers. The LED display is clear and has no glare from the reflection of light on shiny substrate materials. As a result, the message stands out better than other substrates in the environment.

Its flexibility and immediacy enable advertisers to customize their message with quick turnaround at no additional expense. Copy can be changed via personal computer in minutes rather than having to print, ship, and install materials. Advertisers can create a playlist of designs and alternate through them during their rotation. Retailers or restaurants can play different designs at different times of the day or on certain days of the week, and stop on demand.

Digital bulletins are divided into a limited number of spots, which are usually visible about once every minute. Spots are typically rented on a four-week basis but can sometimes be rented for shorter periods based on availability. Advertisers can establish a network of digital billboards to reach a broad market by selecting multiple locations in a given market.

Cape Cod, NW S/O RTE 25, 1 MI S/O I-195
DIMENSIONS
14' 0"
48' 0"
MEDIA TYPE
Digital
WEEKLY IMPRESSIONS
117,734
UNIT #

146-142N

COUNTY

Plymouth County

FACING

NORTH WEST

DOWNLOAD RIDE SHEET
Cape Cod, NW S/O RTE 25, 1 MI S/O I-195
DIMENSIONS
14' 0"
48' 0"
MEDIA TYPE
Digital
WEEKLY IMPRESSIONS
92,550
UNIT #

146-142S

COUNTY

Plymouth County

FACING

SOUTH EAST

DOWNLOAD RIDE SHEET
WORCESTER, MA, E/S I-290, EX 22
DIMENSIONS
14' 0"
48' 0"
MEDIA TYPE
Digital
WEEKLY IMPRESSIONS
294,723
UNIT #

217-148N

COUNTY

Worcester County

FACING

NORTH

DOWNLOAD RIDE SHEET
WORCESTER, MA, E/S I-290, EX 22
DIMENSIONS
14' 0"
48' 0"
MEDIA TYPE
Digital
WEEKLY IMPRESSIONS
286,670
UNIT #

217-148S

COUNTY

Worcester County

FACING

SOUTH

DOWNLOAD RIDE SHEET
WORCESTER, MA, N/S I-290, EX, 17
DIMENSIONS
14' 0"
48' 0"
MEDIA TYPE
Digital
WEEKLY IMPRESSIONS
273,519
UNIT #

215-148E

COUNTY

Worcester County

FACING

NORTH EAST

DOWNLOAD RIDE SHEET
MANCHESTER, NH, W/S I-293, EVERETT TPKE, 1000' S/O EX 6
DIMENSIONS
11' 6"
45' 0"
MEDIA TYPE
Digital
WEEKLY IMPRESSIONS
136,042
UNIT #

300-129S

COUNTY

Hillsborough County

FACING

SOUTH

DOWNLOAD RIDE SHEET
FALL RIVER, MA, S/S I-195, EX 14A
DIMENSIONS
14' 0"
48' 0"
MEDIA TYPE
Digital
WEEKLY IMPRESSIONS
177,048
UNIT #

141-108W

COUNTY

Bristol County

FACING

WEST

DOWNLOAD RIDE SHEET
FALL RIVER, MA, S/S I-195, EX 14A
DIMENSIONS
14' 0"
48' 0"
MEDIA TYPE
Digital
WEEKLY IMPRESSIONS
183,371
UNIT #

141-108E

COUNTY

Bristol County

FACING

EAST

DOWNLOAD RIDE SHEET
NEW BEDFORD, MA, S/S I-195,EX 26
DIMENSIONS
14' 0"
48' 0"
MEDIA TYPE
Digital
WEEKLY IMPRESSIONS
179,772
UNIT #

139-055W

COUNTY

Bristol County

FACING

WEST

DOWNLOAD RIDE SHEET